myPlates × Audi × Ford is an out-of-home and digital campaign launching a new personalised plate in collaboration with Audi and Ford. The work was built for a two-second read: motorway drivers passing digital billboards day and night, with one image doing all the work.
Pre-visualised in Blender before a studio shoot with an Audi RS3 and a Ford F150, the hero frame centres on the car's signature matrix rear lights, set against a bold red drawn from Audi's RS branding.
The campaign ran across 150 digital billboard sites in Sydney and extended natively into paid social and web, where the refreshed hero imagery drove a 26% lift in site visitors.
myPlates x Audi x Ford
CLIENT
myPlates
SECTOR
Commercial Campaign
SCOPE
OoH, Social Media, Web, Printed Brochure
Pre-visualising the shoot in Blender meant the lighting was solved before we arrived. Less time setting up on the day, more time shooting.
myPlates × Audi × Ford explores recognition at speed through contrast, colour, and a single hero frame. Each execution borrows what fans already love about the car, built to read in under two seconds and scaled across billboard, social, and web.
01
Identify what each brand's fans recognise instantly.
02
Plan lighting and composition in Blender.
03
Shoot stills and video in studio.
04
Launch across 150 billboards, social, and web.
Made with a dedicated Ford enthusiast, the video spoke directly to the community the launch was built for.
It passed one million views and became the most-watched video in the myPlates catalogue.
